| The Internet Entrepreneurs |  | Author: Mr Chris Price
Publisher: ft com
Category: Book
List Price: £19.99
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Seller: bookwormderry
Rating:  1 reviews
Sales Rank: 1,203,469
Media: Paperback
Edition: 1
Pages: 256
Shipping Weight (lbs): 0.8
Dimensions (in): 9.1 x 6.8 x 0.6
ISBN: 0273649213
Dewey Decimal Number: 658.84
EAN: 9780273649212
ASIN: 0273649213
Publication Date: July 27, 2000
Availability: Usually dispatched within 1-2 business days
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| Editorial Reviews:
Amazon.co.uk Review
So how do you turn the idea at the back of your mind into an Internet success? In The Internet Entrepreneurs, Chris Price reports on 13 key individuals from 12 top Internet companies with the aim of discovering what these people have done in order to succeed. In particular he is interested in how they have each broken some key rules of business, but survived. In fact, breaking rules happens to have been a central business decision in many cases and one that marked a turning point in the development of each company. For example, Bob Davis of the search engine Lycos broke the rules by walking away from a multi million dollar merger--he later made a better deal with another company. Jim Barksdale of Netscape broke the rules by giving the Netscape Web browser away, rather than selling it, in order to open up new markets. Jeff Bezos built Amazon into a known and respected online bookseller before committing the cardinal sin of muddying the brand by expanding to sell other goods.Price writes in an easy style combining his own thoughts with quotes from his chosen entrepreneurs. He gives readers a chance to draw their own conclusions as well as to learn from his experience as an IT journalist who has seen the good and the bad of the IT industry at close quarters. The Internet Entrepreneurs is required reading for the would-be Internet business leader looking for guidance on how to marry traditional business strategy with personal flair and intuition. --Sandra Vogel
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| Customer Reviews:
A must read for any internet revolutionary September 13, 2000
ruske@hotmail.com (London)
1 out of 1 found this review helpful
At last a business book that's a really good read! I had often wondered how those 'entrepreneurs' got their ideas of the ground when mine is still sitting on a note book in the kitchen - read this book and be inspired...
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