| Advanced Web Metrics with Google Analytics |  | Author: Brian Clifton
Publisher: John Wiley & Sons
Category: Book
List Price: £26.99
Buy New: £14.24
as of 6/9/2010 10:14 BST details
You Save: £12.75 (47%)
New (41) Used (9) from £14.24
Seller: thebumperbook
Rating:  2 reviews
Sales Rank: 45,762
Media: Paperback
Edition: 2nd Edition
Pages: 528
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9.1 x 7.2 x 1.5
ISBN: 0470562315
Dewey Decimal Number: 006.3
EAN: 9780470562314
ASIN: 0470562315
Publication Date: March 5, 2010
Availability: Usually dispatched within 1-2 business days
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| Features:
| • | New | | • | Mint Condition | | • | Dispatch same day for order received before 12 noon | | • | Guaranteed packaging | | • | No quibbles returns |
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Product Description
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.
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| Customer Reviews:
 Great Reference Book May 23, 2010
David Whitehouse (North Yorkshire, UK)
2 out of 2 found this review helpful
This book is superb, not only is it a great reference book, but it also has great advice on how to analyse reports and also covers the more complicated issues involving Google Analytics. Don't waste time searching on Google Help, you really are best off buying this and saving yourself a lot of time!
 Excellent guide, well written June 22, 2010
Kimball Conley (Cambridge, England)
2 out of 2 found this review helpful
I haven't had time in my life to read this book form cover-to-cover just yet, but having dipped in and out of it, I am very impressed so far. Although a 'starter' with web analytics, I'm a reasonably competent user of MS Excel and so needed a book which could cope with my potential ability to understand a step or two beyond the basic, but yet which will take me to that point from first principles, which it appears to do. Although I didn't read other books prior to this purchase, I did some pretty intensive searching and this book gave the impression of being able to take me through from basics to the reasonably sophisticated and it hasn't let me down yet.
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