| Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines |  | Authors: Boris Mordkovich, Eugene Mordkovich Publisher: LULU Category: Book
List Price: £15.68 Buy New: £12.63 as of 6/9/2010 10:30 BST details You Save: £3.05 (19%)
New (10) Used (13) Collectible (2) from £0.75
Seller: the_book_depository Rating: 3 reviews Sales Rank: 376,205
Media: Paperback Pages: 202 Number Of Items: 1 Shipping Weight (lbs): 0.8 Dimensions (in): 8.8 x 6.1 x 0.8
ISBN: 1411628179 Dewey Decimal Number: 659 EAN: 9781411628175 ASIN: 1411628179
Publication Date: April 11, 2005 Availability: Usually dispatched within 1-2 business days
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| Customer Reviews: Very interesting and informative September 15, 2006 Mrs. R. Page (UK) 4 out of 6 found this review helpful
I found this book to be full of information I had failed to find in bigger, more expensive books. Another thing I liked about it was the size, easy enough to carry around so you can read it whilst commuting. Lots of helpful tips and expert advice which helped me to understand the subject and increase traffic to our website.
Well worth its money
Worth reading August 15, 2005 Edward Cowell (UK) 13 out of 20 found this review helpful
Boris did a good job pulling this book together. It's mostly let down by the cheap paper, print and layout, which undermines the quality of the content and can make it difficult to follow.Getting past that there is a stack of expert tips (which includes two of mine) at the back where he invited most of the leading experts in the sector to contribute. There is some very advanced advice which I hadn't seen documented anywhere else. If you can look past the paper its printed on its worth having on your bookshelf. Edward Cowell (Teddie).
Pay-per-click Search Engine Marketing Handbook June 30, 2007 Mrs. Cynthia P. Black (Devon, England) 1 out of 4 found this review helpful
I found this book interesting and informative but not quite what I need. This is an ideal book for the owner of a company/business website, who does not actually run the site, someone who wants to direct his/her IT department in the best way to increase sales would find it extremely useful. I am a do-it-all website owner so it is useful but not essential.
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