| The Art of SEO (Theory in Practice (O'Reilly)) |  | Authors: Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C Stricchiola
Publisher: O'Reilly Media
Category: Book
List Price: £34.50
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Rating:  9 reviews
Sales Rank: 1,960
Media: Paperback
Edition: 1
Pages: 608
Number Of Items: 1
Shipping Weight (lbs): 1.8
Dimensions (in): 9.1 x 7 x 1.4
ISBN: 0596518862
Dewey Decimal Number: 025
EAN: 9780596518868
ASIN: 0596518862
Publication Date: October 21, 2009
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| Editorial Reviews:
Product Description
Offers guidelines for planning and executing a comprehensive search engine strategy. This book helps you learn the underlying theory behind search engine optimization (SEO), and what makes search engines work. It also helps you become familiar with the steps you need to take to prepare for an SEO effort.
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| Customer Reviews:
Showing reviews 1-5 of 9
The new standard on SEO January 6, 2010
Martin G. Voorzanger (Amsterdam, NL)
2 out of 2 found this review helpful
Definitely one of the best (maybe the best) SEO book available. Both for newbies as well as seasoned SEO practitioners.
Exceptionally thorough must read November 14, 2009
Richard Baxter [SEOgadget] (London, UK)
2 out of 2 found this review helpful
The guys have done a wonderful job with this book. The Art of SEO is required reading for all SEO's, beginner to professional. My copy now sits happily on the bookshelves at SEOgadget HQ.
SEO Excellence July 7, 2010
Ben Acheson (Hertfordshire)
1 out of 1 found this review helpful
It is impossible to engage with the SEO discipline without encountering Rand Fishkin and SEOmoz, whose work represents the heart and soul of the online SEO community at the time of writing. I therefore expected this book to be excellent and I was not disappointed. SEO is in fact both an art and a science and O'Reilly et al. clearly recognise it as such. Indeed I think the authors emerge as both artists and scientists, with industry-leading, expert insights and intuitions that make this a must-read for search engine optimisation study and practice. It could be considered a seminal work in the brand new academic discipline that is transforming real-world business right now. There is ample practical advice - from people who eat, sleep and breathe SEO art and science every day. Therefore this is one of the best texts I have ever read on the subject: if you only buy one SEO book make it this one.
Fantastic Book - detailed and comprehensive February 2, 2010
H. Sutherland (London)
1 out of 1 found this review helpful
This weighty O'Reilly book (550+ pages) tackles the immense subject of SEO and breaks it down into understandable and logical sections. I would suggest it is focused more towards the business and marketing-focused person, rather than the technical experts (who may be better off with the SEO Warrior book from the same company). Read it and keep it on your office shelf or desk as a very useful reference, I do!
A great practical view of SEO June 17, 2010
David L. Reilly (London)
I bought this book on a client recommendation, and having read many average books on the subject of SEO as an industry practitioner, I was very pleasantly surprised. It is by far the most well structured, easy to read and practical book I have ever read for anyone who really needs to understand the process of SEO. The authors, which include the highly esteemed Rand Fishkin, explain the fundamentals and use practical visual examples to demystifiy and explain complex techncial issues. This is also a great reference books for advanced SEO planning and new innovations such as the impact of Universal Search and best practice Social Media Strategy.
Showing reviews 1-5 of 9
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