| Web Analytics: An Hour a Day |  | Author: Avinash Kaushik
Publisher: John Wiley & Sons
Category: Book
List Price: £19.99
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Seller: chaptersmedia_uk
Rating:  14 reviews
Sales Rank: 14,883
Media: Paperback
Edition: Pap/Cdr
Pages: 480
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9.1 x 7.3 x 1.2
ISBN: 0470130652
Dewey Decimal Number: 025.04
EAN: 9788126513284
ASIN: 0470130652
Publication Date: May 29, 2007
Availability: Usually dispatched within 1-2 business days
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Product Description
A step-by-step guide that shows you how to implement a successful Web analytics strategy. It helps you discover: how to move beyond clickstream analysis, and why qualitative data should be your focus. It includes insights and techniques that helps you develop a customer-centric mindset without sacrificing your company's bottom line.
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| Customer Reviews:
Showing reviews 1-5 of 14
 More than just analytics, this is a manual for customer focused web marketing August 24, 2007
Mr. T. Leighton-Boyce (London, UK)
13 out of 13 found this review helpful
This is the best hands-on guide to web analytics and the importance of analytics to any on-line marketing project I have yet found.
The book balances both the high-level aspects of web analytics -- the philosophy, if you like -- with a huge amount of specific, practical, how-to information. It may seem like a big book, but I don't see how it could have been any shorter and still delivered so much.
Fortunately, it's an extremely readable book. I like the language and the style of the book. Avinash's enthusiasm for the subject comes singing out of the pages. He makes the subject seem fun and he sustains that over hundreds of pages. That's a remarkable achievement when you consider the length.
I have a shelf full of business or self-improvement books which try to make themselves readable and accessible by interjecting folksy anecdotes full of people with made up names every few pages. It's a very common approach. The result is often repetitious fluff. This book is very different. There is no padding of that kind: the examples given are all very clearly based on personal experience and are there for good reason. They are informative. They are not simply structural devices.
The language itself is also distinctive and entertaining. I believe that Avinash grew up listening to the BBC World Service. Although it's an American book, there are notes in the language which echoe a different world in a way which I find refreshing.
I cannot recommend this book highly enough. One of my colleagues has a copy where most of the pages are thick with highlighter ink. The quality of information is that high. It really is that good. If you can buy only one book on the subject, this is the one to get.
A must read for those interested in making their website more effective June 7, 2007
M. Chaplin (London, UK)
11 out of 11 found this review helpful
This book really is a must read if you have any interest in making your site work more effectively with immediate actionable web analytics - whether you're a CEO, marketing manager or a web analyst for FOOTSIE 500 companies like myself.
Avinash is an inspiration to me (and a very wide audience I do believe) and a beacon of clarity in his sedulous pursuit of web analytic principles that transform we way we see and act on marketing performance to make it work better. I truly do mean that.
Web Analytics: A must for ever web team August 1, 2007
Lucy Spence (UK)
7 out of 7 found this review helpful
I'm not a web analyst. Nor am I a statistician. However I've just finished reading `Web Analytics: An Hour a Day' and I feel like I could do a pretty good job of the former without being daunted by the latter.
It all comes down to one concept - that of a data driven decision making culture. Or put another way, how to maximise the return on all your hard work. Avinash describes it wonderfully and provides lots of useful advice about how to achieve it.
If that sounds dull, fear not - Avinash does a much better job of making it interesting and exciting.
If you're a web analyst, you shouldn't need this review to convince you to buy the book - read some of Avinash's blog posts and you'll soon work it out for yourself. If you're not an analyst but you're involved in managing a website or sites you'll find it incredibly refreshing and useful (failing that make sure at least one person one your web team has read it).
Personally I can't recommend it highly enough. You don't have to read it cover to cover, and even the most experienced web professionals should find plenty to think about.
A must have for anyone who's serious about web analytics September 25, 2008
B. Adams (Belfast, UK)
3 out of 3 found this review helpful
Web analytics isn't about numbers, page views, hits and sessions. It's about discovering what your users want, what they're doing on your website, and how you can help them get to where they want to be. Avinash does a superb job of explaining this in his book, and if you're in any way serious about doing web analytics the right way, you need to get this book.
Excellent August 19, 2009
Tanya McCullough
2 out of 2 found this review helpful
as a newbie in the web analytics field, I have found this book a complete 'blow your mind' away experience, extremely informative, easy to read, and can't wait to start implementing ideas mentioned. I would say this is a good book for anyone new to analytics and even if you just need to brush up on your skills.
Showing reviews 1-5 of 14
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