| The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) |  | Author: David Meerman Scott
Publisher: John Wiley & Sons
Category: Book
List Price: £13.99
Buy New: £5.62
as of 29/7/2010 21:11 BST details
You Save: £8.37 (60%)
New (39) Used (7) from £5.62
Seller: the_book_depository
Rating:  24 reviews
Sales Rank: 1,044
Media: Paperback
Edition: 2nd Edition
Pages: 320
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 6 x 0.9
ISBN: 0470547812
Dewey Decimal Number: 658.872
EAN: 9780470547816
ASIN: 0470547812
Publication Date: January 28, 2010
Availability: Usually dispatched within 1-2 business days
| |
| Features:
| • | New | | • | Mint Condition | | • | Dispatch same day for order received before 12 noon | | • | Guaranteed packaging | | • | No quibbles returns |
|
| Also Available In:
| • | Paperback - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) | | • | Unknown Binding - The New Rules of Marketing and Pr: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly | | • | Unknown Binding - The New Rules of Marketing and Pr: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly | | • | Unknown Binding - The New Rules of Marketing and Pr: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly | | • | Audio CD - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly (Your Coach in a Box) | | • | Hardcover - The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly |
| |
| Editorial Reviews:
Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business.
|
| Customer Reviews:
Showing reviews 1-5 of 24
 A Great Resource October 17, 2007
G. Tomlinson
13 out of 15 found this review helpful
This is a fantastic resource for anyone just starting to get to grips with e-pr. Full of ideas of how to make the best use of the internet to drive your public relations campaign.
However, it is very Americanised and, unless it is updated yearly, it is unlikely to keep up with the fast pace of the net.
Extremely useful for owners of small and medium business September 1, 2009
Andras (Belgium)
1 out of 1 found this review helpful
David's out-of-the-box thinking and truly original approach reframes what marketing is, and not just for online businesses but any other venture. The new concept of inbound or engagement marketing is a tidal shift from old school pushy interruptive techniques. This is a practical guide on how to attract people to your business instead of spamming them with phone calls, emails or unwanted sales pitches. A "must read"!
Authoritative and eminently readable August 27, 2008
Oscar Del Santo (London, England)
1 out of 1 found this review helpful
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.
Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.
Not to be missed.
Just Perfect July 11, 2010
Mr Alok Bhanot
Beleive me, I've read a lot of books over the last three years on how to run an internet company, how to market one and what to sell etc etc. However, this book hits the naail on the head as far as marketing and PR goes. Please do yourself a favour and buy it, it will be a constant guide for you to refer to time and again. It is so well written and so concise. I have a habit of reading books with a pencil in my hand so I can put a star next to anything important and useful and really found sooo much in this bok to highlight. Consider it an investment which will be there at ten o'clock at night when you have a question, consider it your personal consultant at a tiny fraction o the cost, but buy it.
Easy and interesting read May 24, 2010
Kit Kat ((UK))
I am a marketing student in my final year and bought this due to our syllabus changing slightly to incorporate the changes that are occurring within the marketing communications world. It was very easy to read in comparison to other books similar to this one. Furthermore, it was actually interesting. It has not only been referenced in nearly all my assignments, but dissertation and exams as well. Definitely worth while reading as a student, business owner or just out of interest to see the impact social media and the internet is having on the business industry!
Showing reviews 1-5 of 24
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON EU S.à.r.l. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Philip Gahan Website Design - Email: Philip Gahan | |
