| Starting and Running an Online Business For Dummies (UK Edition) |  | Authors: Dan Matthews, Greg Holden
Publisher: John Wiley & Sons
Category: Book
List Price: £16.99
Buy New: £7.11
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You Save: £9.88 (58%)
New (29) Used (9) from £7.11
Seller: sun-shine
Rating:  4 reviews
Sales Rank: 26,908
Media: Paperback
Pages: 384
Shipping Weight (lbs): 1.6
Dimensions (in): 9.1 x 7.3 x 0.9
ISBN: 0470057688
EAN: 9780470057681
ASIN: 0470057688
Publication Date: March 30, 2007
Availability: Usually dispatched within 1-2 business days
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| Features:
| • | New | | • | Mint Condition | | • | Dispatch same day for order received before 12 noon | | • | Guaranteed packaging | | • | No quibbles returns |
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| Editorial Reviews:
Product Description
Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know set up a website and start trading quickly and profitably.
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| Customer Reviews:
 Good Starter July 10, 2007
Christopher Morgan (Liverpool, England)
61 out of 61 found this review helpful
I bought this book and was only slighlty hesitant about labelling myself a dummy. The book is infact not just for people with no experience, I have already created my own website before and was looking at a more general book that could tell me the legal and financial aspects of running an e-business, and this book did just that.
The book doesnt offer much in the way of programming for your website and merely gives you ideas on this front and advice on which programming suite to use. The book however I found to be a brilliant source of the 'important' information. It tells you how to get your website registered with a host, sort through the legal stuff such as trademarking, set up a payment system and create a merchant account. Absolutely fantastic. This was for myself just what I needed and having read the book skimming through it in a day I now feel confident that I could put my business online.
This is a cost effective must have for anybody thinking of setting up a business online or doing general research into what it would require to do so, whats more its right up to date and the websites the book refers you to are very useful and often essential for creating your website. Definitely not for dummies as if your smart enough to buy this book you'll be well on your way.
Good at the time May 6, 2009
Mr. S. T. Holmes (UK)
2 out of 2 found this review helpful
Pure and simply it's a bit out dated to be honest, especially with Google so recently changing the algorithms they use which basically determine your success online.
OK but not that good May 25, 2009
Raj (Spain)
1 out of 1 found this review helpful
Rather basic and jumps around in that it does not really get to grips with the basic technology and fails to deal with the incredible level of competition on the web. Have on the shelf but never finished reading it!
 Its all good April 21, 2009
Ms. E. Thomson (UK)
well, yep i would say its worth it, it widens a beginners perspective on things, although now there are so many web site kits that have the same info in them and teach you whilst you update your site sooooo for me I've found it only helpful for just the pleasure of reading.
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